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Marketing Mix of Company Jiří Plocek
Dosedlová, Petra ; Jareš, Jaromír (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis is aimed on the optimal design of the marketing mix. Analysis of the current status of the selected company and file a subsequent basis, which should aim to future business growth. The aim of my work is to compare the current factors affecting the operation of the company, and to assess whether there are any ways through which would achieve a better situation of the company on the Czech market.
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Influence of nursing on traumatology department and attending patients needs
HAISOVÁ, Michaela
The bachelor's thesis "The influence of the work of the nurses of the trauma department on their needs" consists of partly theoretical and partly practical. The theoretical part presents the field of traumatology, nurses work and holistic concept of human needs. Three goals were set in the bachelor's thesis. The first goal was to find out how the nurses work on trauma department affects their needs. Then identify the obstacles that prevent the nurses working in the trauma department to meet their needs. The third goal was tofind out what support nurses working in the trauma department perceive in satisfaction of their needs. The practical part of the work was performed by qualitative research, data collection techniques semi-structured interview. The interview was conducted with 9 nurses in order to fulfill required sample. The analysis and processing of data by open coding, the "pencil and paper" method. The obtained codes were classified into individual categories, in one case it turned out to be classified into subcategories. Analyzes of the survey data showed that nurses usually do not feel influenced their work or are affected by the difficulty of the shift. They may also be sometime before the shift feeling stressed or feeling a lack of free time. For an obstacle in meeting the needs of the nurse consider time constraints, overly demanding patients, unfinished work in handing over the shift, unsatisfactory team or unexpected situation. As a morale booster nurses usually receive support by compliment from their co-workers and superiors in the form of praise or good communication. The results of the bachelor's thesis will serve to increase awareness of the complexity of the work of nurses in the trauma department in connection with meeting their needs and at the same time to support nurses from among the managers. Findings will be also possible to use as a basis for the design of a seminar for nurses.
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The use of marketing methods in Czech companies
JAMRICHOVÁ, Jana
The main objective of this bachelor thesis was to identify how marketing activities are used and implemented in selected companies operating in the Czech Republic, and to compare the collected data with marketing activities of a selected company. A partial objective was to propose recommendations based on the identified situation. The thesis is divided into a theoretical and practical part. The theoretical part is based on the analysis of specialised literature and investigates terminology, such as marketing, need, wish, products, demand, offer, market, company marketing program, and also the characteristics of marketing activities. The first stage of the practical part involved the analysis of marketing activities of a selected company. The analysed company did not wish to be revealed and thus, for the purposes of this thesis, it was renamed "XY". The primary data were collected by way of controlled structured interview with the marketing director of "XY". The main purpose of the interview was to map the role and use of marketing in the selected company. Furthermore, the interview aimed to identify how the selected company implements marketing activities and how important these activities are within the company. The results of the controlled interview indicate that "XY" creates a marketing strategy and annual marketing plan every year. The analysis furthermore revealed that "XY" defines marketing correctly, i.e. as a process aiming at satisfying the needs and wishes of the customers, but cannot use and implement it to the full extent as it focuses too much on promotion activities and establishing a certain image on the market. The second half of the practical part presents the survey by way of online queries of selected companies operating in the Czech Republic. The objective of this survey was to reveal how the selected companies perceive marketing and how they approach its use within the company. The results indicate that marketing affects the management of Czech companies only marginally. Out of the 50 companies involved, only 6 strictly Czech companies (12%) can define marketing correctly. Up to 88% of the companies involved (44 out of 50) does not know the proper meaning of marketing and mistake marketing particularly for promotion activities, advertising, and building of the company image on the market.
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Marketing Mix of Company Jiří Plocek
Dosedlová, Petra ; Jareš, Jaromír (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis is aimed on the optimal design of the marketing mix. Analysis of the current status of the selected company and file a subsequent basis, which should aim to future business growth. The aim of my work is to compare the current factors affecting the operation of the company, and to assess whether there are any ways through which would achieve a better situation of the company on the Czech market.
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Motivation and stimulation of employees in chosen company
GRYCZOVÁ, Zuzana
This thesis aims to explore the degree of motivation and stimulation of employees in the selected company . Through appropriate methodology analyzes whether the employee incentive program is perceived , how they operate and whether there are any gaps . For this is the conclusion of this work suggested several options for how the situation could be improved in the company
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Needs and Their Fulfillment For Persons With Mental and Combined Disabilities in Selected Facilities For Adults In Prague
NÁVAROVÁ, Jana
Bachelor thesis examining the needs and need fulfillment of persons with mental and combined disabilities in selected adult facilities in Prague. The theoretical part contains definitions of mental disability, retardation and combined disability and describes the needs of persons with mental disabilities. This section then reports on social services and the Social Services Act, and evaluates the present condition of social services in Prague. The practical part analyzes three selected daily welfare institutions - Modry Klic, Ruka Pro Zivot and Ratolest - and assess their success in meeting the biological, psychological and social needs of their clients. Overall, the rate of satisfaction with clients' need fulfillment in these selected institutions is relatively high.
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